Our Secret

Innovative hair care and haircolor products tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort, and safety.

Our DNA

Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and their clients to meet all their hair needs.

Our Strength

We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, L’Oréal Professionnel inspires salon trends and helps hairdressers recreate the most on-trend looks.

Our Commitment

L’Oréal Professionnel is committed to helping hairdressers in their day-to-day practice by improving their working conditions, teaching them the latest styling techniques & developing services that showcase their expertise. L’Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.