Redken is the global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research & Development.

Redken products are only available in professional hair salons in over 50 countries. Redken is known for developing patented protein technologies and now holds over 60 global patents on products & ingredients. In fact,...

Our Secret

Innovative hair care and haircolor products tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort, and safety.

Our DNA

Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909,...

The heart of the Sam Villa brand is EDUCATION!

Sam Villa, a hairdresser for the hairdresser, designed our ergonomic styling tools. It's about knowing and understanding how tools affect our bodies day after day, working behind the chair.

We think you'll agree that you should use what the pros use! The entire team at Swish uses Sam Villa and is happy to make a recommendation for you.