Redken is the global leader in professional haircare products & services. The company is energized with talented people, strong partnerships with the best hairdressers, & superior Research & Development.

Redken products are only available in professional hair salons in over 50 countries. Redken is known for developing patented protein technologies & now holds over 60 global patents on products & ingredients. In...

Our Secret

Innovative hair care & haircolor products tested & approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort & safety.

Our DNA

Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since...

The heart of the Sam Villa brand is EDUCATION!

Our ergonomic styling tools were designed by Sam Villa, a hairdresser for the hairdresser. It's about knowing and understanding how tools affect our bodies day after day working behind the chair.

We think you'll agree that you should use what the pros use! The entire team at Swish uses Sam Villa & are happy to make their recommendation to you.